KGRAY Marketing was founded by Katherine Gray, a fractional CMO and marketing leader known for guiding startups through pivotal stages of growth. With 15+ years across global brands, B2B SaaS, and venture-backed startups, she brings the perspective of someone who has both led at scale and built in the trenches. At adidas, she helped a legacy brand regain relevance, and at Meta she shaped how Facebook and Instagram connected with billions of users integrating marketing into product innovation and driving adoption worldwide.
That experience now fuels her work with startups at defining moments. She has partnered with companies like Fullscript in health tech and HotSpring in AI SaaS, alongside femtech ventures preparing for launch and fintech firms building demand engines. Her focus remains consistent: sharpening positioning, accelerating adoption, and building the scaffolding for sustainable growth. Known for her empathy and operator’s discipline, she embeds like a founding team member and draws on trusted collaborators to bring in the right expertise at the right time.
