A Fractional CMO provides senior-level marketing leadership on a flexible basis, defining positioning, building a go-to-market roadmap, and aligning brand, product, and growth strategy. It is the clarity and experience of a full-time CMO, right-sized for startups.

Hire a fractional CMO when marketing feels reactive, growth has slowed, or you are preparing for a launch, fundraise, or market expansion. Fractional leadership brings structure, clarity and senior perspective without the overhead of a full-time hire.

A full-time CMO is often premature for early-stage startups, while agencies focus on execution. A Fractional CMO bridges that gap by embedding within your leadership team, guiding strategy, and building scalable marketing foundations that drive sustainable growth.

KGRAY Marketing delivers traction through positioning clarity, demand generation, and go-to-market strategy. We turn vision into structure, defining audiences, sharpening messaging, and creating systems that scale.

We partner with early-stage and growth-stage startups in SaaS, AI, health tech, fintech, and consumer sectors. Whether defining product-market fit or scaling demand engines, the focus is sustainable, strategic growth.

Pricing varies by scope and growth stage. Typical engagements range from short-term strategic projects to ongoing fractional leadership. Every partnership starts with a conversation to align needs, goals and investment.

It starts with a strategy call to identify growth opportunities and determine whether fractional leadership or a focused strategic project is the right fit. Book a Strategy Call →